Christy Zo
czo@andrew.cmu.edu
Spin Scooter
Service Analysis of Spin Scooter
During this project, I had an opportunity to unpack the service concept of Spin Scooter, a micro-mobility platform introduced to Pittsburgh, including the Carnegie Mellon University campus.
Timeline
Feb 2023
Roles
Researcher
Service Designer
Tools
Figma
Collaboration
Gia Marino
Thien Le
Taru Jain
Designing micro-mobility with a
mission to create 15-minute cities.
Spin was founded in 2016 as Skinny Labs, Inc. and announced in January 2017, hoping to bring Chinese-style dock-less bicycle sharing to the United States. Spin launched in Seattle, Washington, on July 17, 2017, becoming the city's first dock-less bicycle-sharing system.
Spin Scooter & UN SDG Goals
Spin Scooter's business vision is to achieve net negative emissions by 2025 through electrified operations, renewable power, lower manufacturing impacts, and aggressive mode shift away from private automobiles.
User Persona
Based on user research within the CMU community, we decd
Design Opportunity
User journey mapping
Design Opportunity
Stakeholder map
Design Opportunity
Stakeholder map
