Normality in Design

A multimedia design system for my design hero, Naoto Fukasawa

During the summer of 2023, I had the opportunity to work at Ford and attend immersive vehicle event where I learned about the EV lease partnership between Ford and Uber. For my independent intern project, I designed additional interfaces to the current Uber mobile app to motivate passengers to choose a sustainable ride-share experience.

Timeline

Jan–Apr 2022

Roles

UX Designer

UX Researcher

Tools

Photoshop

Illustrator

InDesign

After Effects

Audition

Figma

Advised by

Brett Yasko

Naoto Fukasawa

Naoto Fukasawa is a Japanese product designer whose believes the opportunity
in design is found in people's unconsciousness behaviors, often conveyed as "design dissolving in behavior."

Going in to this project I was thinking

How can I demonstrate Fukasawa's philosophy through graphic design?

Poster

Booklet

Motion

Mobile Experience